|
|
|
|
|
|
|
|
|
|
|
Selling situation: A representative from the Barrett Firearms company pitches the M107 .50 caliber anti-materiel rifle to a buying agent representing the Polish government
|
|
|
|
|
|
This is an introduction to a small series on understanding the target audience. Later episodes look at demographics and psychographics
|
|
|
|
|
|
|
|
Media planning in advertising campaigns.
|
|
How to critique creative advertising.
|
|
Creativity in advertising campaigns
|
|
Chapter 2 in Brand Management & Strategy: How to Build a Valuable & Sustainable Brand covers explores brand strategy. This explainer video explores how strategy underpins where the brand is…
|