We live in an amazing world full of incredible opportunities and endless possibilities. But it can also be a complex and overwhelming place. When things don't work as they should it often means that standards are absent. But when ISO standards are applied, life is just so much richer.
ISO standards help to make the world a safer, cleaner and more efficient place: from food safety to computers, from health care to new technologies. There are many challenges facing our environment, economy and society.
ISO can make a positive difference to all our lives, utilising a wealth of international experience and wisdom. In today's ever changing world ISO standards help create growth, open up global markets and make trade fairer, including for developing countries.
ISO standards can help tackle global challenges like climate change, road safety, energy and social responsibility. ISO standards touch almost everything we do, keeping us connected and entertained, making us more productive, more creative, sharing ideas, promoting innovation and keeping us safe and healthy. ISO is the world's largest developer of voluntary International Standards. With over 18,000 standards for nearly every aspect of technology and business.
For over 60 years, a network of standards bodies in 163 countries, working in partnership around the world and right here at home. ISO builds confidence: for today, for tomorrow and for the future.
A spanish version of this video is available at
http://www.youtube.com/watch?v=nEOWm9qhjUI
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