Subscribe today 👉 https://www.youtube.com/channel/UCismEm75ASmEIXU-UpdFYnQ?sub_confirmation=1

Add me on LinkedIn 👉 https://www.linkedin.com/in/alfie-marsh-0a435a69/

In this video we look at another mental model from Psychology and Behavioral Economics on how the framing effect influences your decision making.

We look at lessons learned from Daniel Kahneman and his famous book 'Thinking Fast and Slow"'

The framing effect has a powerful ability to influence our decisions due to cognitive heuristics and cognitive biases. These ideas are explored at length by psychologists and economists like Daniel Mahneman and Richard Thalor.

In tis video we look at some examples of the framing effect such as:

- Coca Cola and Red Bull
- Starbucks coffee and WeWork
- Decision making criteria around virus vaccinations
- Reframing questions to get different answers
- Frame Inversion and more