CS6200_Mod4_The Undeniable Business Case of the IoT
From Hugo Valle
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Experts from PTC and Sysmex America explain how the IoT is creating new revenue opportunities for businesses | Connect with PTC: http://ptc-iot.com/sBwWKdd
The business case for the Internet of Things and augmented reality in enterprise has never been stronger. Companies are leveraging these technologies to create entirely new products to increase connectivity across their organizations, and to better understand how their products are being used.
Jim Heppelmann, president and CEO of PTC, has witnessed the change. “The kinds of products that we can build now with software and connectivity and digital interfaces are just fundamentally different than what we were previously capable of creating,” Heppelmann says. “It’s a big, transformational moment in the world of products.”
The benefits of implementing these new technologies are immediate, says Jill Newberg, senior director, market development, PLM, PTC. “One of the short-term benefits that companies can experience by rolling out IoT today, even in a pilot scenario, is to combine some silos of information in their company that weren’t connected before.”
Michael Campbell, executive vice president, Vuforia Studio, says both businesses and their customers are benefiting from these developments. “Many companies are realizing that by connecting their products, they’re better able to market and sell their products,” Campbell says. “They understand their customers better, because the product is communicating to them about their customer. It’s telling them how their customer is using the product. Many of our customers are beginning to find upsell opportunities, or cross-sell opportunities.”
Steve Postma, enterprise architect for the medical device manufacturer Sysmex America, explains that this new technology is already solving one of the medical profession’s biggest quandaries: “How do we integrate all various sources of information and present that information just in time to what either our field source engineers need or our customers need in order to help achieve the highest uptime of their medical instrument?”
The scope of the IoT isn’t limited to consumer devices. In fact, its biggest opportunity comes at the enterprise level, where it’s closing the loop between design, engineering, service, sales, and marketing, Heppelmann explains.
“This loop closes all the way back to engineering,” he says. “I now have the opportunity from a design perspective to understand, what are the conditions where my products are used? I made some assumptions about requirements, but now I truly understand what’s happening with that product, and all of that yields a tremendous amount of efficiency.”
For more on the business case for IoT in enterprise, join the conversation on social media by following the #IoT hashtag.
Subscribe to our YouTube channel: http://ptc-iot.com/MgS6BkK
Follow us on Twitter: http://ptc-iot.com/xhcHiQR
Discover more about the IoT in enterprise and PTC: http://ptc-iot.com/x9gGkUj
The business case for the Internet of Things and augmented reality in enterprise has never been stronger. Companies are leveraging these technologies to create entirely new products to increase connectivity across their organizations, and to better understand how their products are being used.
Jim Heppelmann, president and CEO of PTC, has witnessed the change. “The kinds of products that we can build now with software and connectivity and digital interfaces are just fundamentally different than what we were previously capable of creating,” Heppelmann says. “It’s a big, transformational moment in the world of products.”
The benefits of implementing these new technologies are immediate, says Jill Newberg, senior director, market development, PLM, PTC. “One of the short-term benefits that companies can experience by rolling out IoT today, even in a pilot scenario, is to combine some silos of information in their company that weren’t connected before.”
Michael Campbell, executive vice president, Vuforia Studio, says both businesses and their customers are benefiting from these developments. “Many companies are realizing that by connecting their products, they’re better able to market and sell their products,” Campbell says. “They understand their customers better, because the product is communicating to them about their customer. It’s telling them how their customer is using the product. Many of our customers are beginning to find upsell opportunities, or cross-sell opportunities.”
Steve Postma, enterprise architect for the medical device manufacturer Sysmex America, explains that this new technology is already solving one of the medical profession’s biggest quandaries: “How do we integrate all various sources of information and present that information just in time to what either our field source engineers need or our customers need in order to help achieve the highest uptime of their medical instrument?”
The scope of the IoT isn’t limited to consumer devices. In fact, its biggest opportunity comes at the enterprise level, where it’s closing the loop between design, engineering, service, sales, and marketing, Heppelmann explains.
“This loop closes all the way back to engineering,” he says. “I now have the opportunity from a design perspective to understand, what are the conditions where my products are used? I made some assumptions about requirements, but now I truly understand what’s happening with that product, and all of that yields a tremendous amount of efficiency.”
For more on the business case for IoT in enterprise, join the conversation on social media by following the #IoT hashtag.
Subscribe to our YouTube channel: http://ptc-iot.com/MgS6BkK
Follow us on Twitter: http://ptc-iot.com/xhcHiQR
Discover more about the IoT in enterprise and PTC: http://ptc-iot.com/x9gGkUj
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